For generations, Mormons have navigated the tumultuous waters of public opinion. Whether defending themselves against charges of racism or making charming advertisements about the importance of family, Mormons have sought to be conscious about how the outside world sees them. Russell Stevenson sits down with Dr. J.B. Haws, an assistant professor of religion at Brigham Young University, to discuss his award-winning book, The Mormon Image in the American Mind: 50 Years of Public Opinion. They discuss the civil rights movement in Utah, the blowback from Mormon opposition to the Equal Rights Amendment, and Mormon efforts to dodge attacks even as they hoped to disseminate a message of Jesus Christ for all who would listen. Haws’ story gives us the Mormon need for flexibility, negotiation, and principle in an age when the public eye is always watching. Stay tuned!